Readers are short on time, but crave deeper knowledgeable on topics of concern. How might we help them achieve that goal of reaching more relevant content faster?
Reading the news can be a protracted experience. We tested whether article enhancements focused around time management would result in a more satisfying reading experience, and ultimately, an increase in registered users.
An ambitious overhaul of a consumer news platform designed to deliver professional-grade news and analysis to an audience of affluent business professionals.