NYT Experience Design principles

While at The New York Times, one of our team's core commitments was understanding the emotions and perceptions that motivate users to engage. By tapping into those innate psychological needs, we aimed to build experiences that felt more personal, meaningful, and memorable.

To communicate these principles and clarify our team's mission, values, and goals, we developed a Strategic Framework. I created the illustrations below to bring that framework to life, pairing each principle with a hypothetical scenario to show what it looks like in practice.