Reuters Next was an ambitious overhaul of their consumer news platform designed to deliver professional-grade news, opinion, and analysis directly to an audience of affluent business professionals. Our primary objectives were to enhance Thomson Reuters visibility and credibility with senior leaders and decision-makers as well as increase advertising revenue opportunities and generate increase value for our paying subscribers.
Our solution, a stream-based approach to news discovery, created a truly immersive design experience that actively engaged users with information they could act upon, coupled with improved and fully integrated advertiser opportunities.
